jamieriddell's posterous

Mary Meeker: Economy Is Recovering, Mobile Is Exploding, And The iPhone Is Awesome.

Interesting data and some good charting, and I absolutely do share the view that the mobile web will be larger than some people realize today. However, I feel compelled to comment on some of the Japan-related parts because they’re a little fuzzy:

Regarding mixi’s mobile vs. PC traffic (p. 41): it’s true that mobile growth has been huge for mixi. However, it’s considerably less impressive if you take into account the fact that many sections of the site on mobile are broken down into much smaller chunks than on the PC, i.e. for the same amount of information/functionality on one PC page on mixi, you may need anywhere from 2 to 4 mobile web pages.

Secondly (I know she didn’t postulate this, but it’s worth pointing out anyway): mobile vs. PC traffic on mixi does not reflect the actual distribution of mobile vs. PC-based revenues – and the revenues are what matter, not the traffic. Due to the combination of the facts that a) mixi relies very heavily on advertising for revenues (accounting for more than 90% of its total revenues), and very little on paid services (as opposed to what’s stated in the footnote on the slide) and b) mobile advertising inventory is much cheaper than PC web inventory (there are a number of reasons for that, which I won’t go into here), I’d be very surprised if mixi were getting more than 50% of its revenues from mobile.

I also find it funny that mobile traffic is apparently 65% and PC traffic 26% – what type of device are the remaining 9% supposed to be coming from? mixi on car navigation systems (which would actually be cool, but does not exist yet)?

To put the information regarding Japan’s Mobile Internet Revenue Mix (p. 44) into context, since the data alone makes it look like mobile commerce is massive: Why the mobile commerce market is almost twice as big as the mobile content market (called “mobile paid services” in the presentation) and accounts for such a large share of the pie overall is not because usage is higher for mobile commerce than for content (the opposite is true), but because the average purchase value is much higher — buying shoes or a flight tickets online adds up much more quickly than mobile music downloads and similar.

Things are the opposite for mobile advertising revenues: Both media and production costs for mobile advertising are so much cheaper compared to other forms of media that the mobile advertising market and its share of the mobile industry pie looks a lot less impressive than the actual significance mobile advertising has in Japan.

I know it’s very difficult to go into details like these when you are aiming to drop a ton of data on people’s heads in a few minutes, but there are innumerable misconceptions about the mobile industry in Japan (which, by the way, does rock), so it’s worth setting a couple of things straight.

via techcrunch.com

Good source of mobile information and stats

RCA student radically improves the UK plug | ICON MAGAZINE ONLINE

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via iconeye.com

The Royal College of Art's graduate show has opened, and this year, the show-stopper was a plug. Min-Kyu Choi impressed every passer by with his neat, apparently market-ready plug that folds down to the width of an Apple MacBook Air. "The MacBook Air is the world's thinnest laptop ever. However, here in the UK, we still use the world's biggest three-pin plug," says Choi.

Twitter's Biz Stone says could go IPO route | Reuters

Twitter's Biz Stone says could go IPO route

Mon Nov 23, 2009 1:52pm EST

[-] Text [+]

Worldwide visitors to its site hit 44.5 million in June, up 15-fold from a year earlier, according to tracker comScore.

(Reporting by Georgina Prodhan; Editing by Dan Lalor)

© Thomson Reuters 2009 All rights reserved

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via reuters.com

Biz may just have an idea which could blow us out of the water - because we didn't see it coming. Just maybe.

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Interesting.